Our multi-channel strategy spanned digital ads, influencer collaborations, and an interactive landing page designed to drive hype and conversions. Each touchpoint emphasized the jacket’s key features — waterproof technology, lightweight comfort, and sharp design — ensuring Sol Compton stood out as both a fashion and performance brand.
With Counter/Fit, we proved that a product launch can be more than an announcement — it can be a movement. At Angelo The Agency, we create campaigns that don’t just promote products, but build cultural relevance, leaving a lasting impression on audiences.
COUNTER/FIT
For the launch of their innovative weather-proof jacket, Sol Compton trusted us to create a campaign that would cut through the noise of the fashion industry. We developed Counter/Fit, a bold concept that challenged convention while showcasing the perfect balance of style and protection.
Client
SOL COMPTON
Year
2023
The Counter/Fit creative direction highlighted contrast — sleek city visuals paired with rugged outdoor environments — to demonstrate the jacket’s versatility. Through cinematic video, bold photography, and social-first storytelling, we positioned the product as the ultimate fit for any weather, any style, anywhere.