Our launch strategy combined digital advertising, influencer collaborations, and experiential activations. A social-first approach created anticipation before release, while a high-impact landing page and paid media drove pre-orders. Every touchpoint emphasized the JX12’s ability to keep users connected, creative, and in control.
With the JX12, Morton Mobile entered the market with confidence and clarity. At Angelo The Agency, we know how to turn product launches into cultural moments — blending storytelling, design, and strategy to create campaigns that resonate and convert.
THE NEW JX12
For the launch of the JX12, Morton Mobile’s latest smartphone, we developed a campaign that showcased cutting-edge technology wrapped in sleek design. Our goal was to position the JX12 as more than a device — it’s a lifestyle upgrade for a new generation of mobile users.
Client
MORTON MOBILE
Year
2023
The campaign focused on the JX12’s standout features: advanced camera technology, ultra-fast performance, and a refined aesthetic. Through cinematic product videos, bold photography, and sleek digital assets, we highlighted how the JX12 seamlessly blends power with style, making it a must-have for creators, professionals, and everyday users alike.